What primary goal should surplus lines brokers focus on to maintain their license?

The primary goal for surplus lines brokers to maintain their license is to complete the required continuing education. This aspect is vital because many states have specific education mandates that must be fulfilled in order to keep a broker's license active. Continuing education ensures that brokers stay informed about changes in laws, regulations, and industry practices, which is essential for compliance and professionalism within the surplus lines market.

While adapting to client requests, expanding market reach, and enhancing product marketing are all important aspects of operating a successful brokerage, they do not directly relate to the legal requirements for maintaining a broker's license. Hence, focusing on fulfilling continuing education requirements is the most critical responsibility to ensure legal compliance and uphold the standards of the insurance industry.